CHLOE

Graphic Designer

I'm Chloe, a Graphic Designer and creative based in London. I work with narrative and branding, focusing on balancing aesthetics of form with meaning. My work is purpose driven with a contemporary approach.

BRANDING WORKS

BRANDING WORKS

Restaurant

  • Created a brand logo that is symbolic of Japanese culture while positioning their brand values as a calm oasis amidst central London.

E-commerce

  • Introduced a modern typeface combination. Built new content strategies for social media, and repositioned Floristics Co from a small local neighbourhood florist into a commercial brand.

Start Up

  • Helped define a business, from product style, strategy and design direction through to creating a solid brand positioning for a children’s clothing company in a competitive market.

Delivery Service

  • Design and developed a full branding package for a commercial florist platform. Provided digital marketing content to promote their flower delivery services for customers with a simple tap on their devices.

Start Up

  • Realising a modern brand identity with the entrepreneur to bring his product through to pitch presentations.

Digital City Guide

  • Digital city guides, arranging visual photography with Narrative, Image and Letter Forms.

GRAPHICS

Build

  • Create sculptures, Imagine landscapes and discover patterns. One form with a variety of structures.

2D - 3D

  • Visualising my name with the blend of 2D with 3D as our lens capture two dimensions of three dimensional shapes.

8 Forms

  • Like an egg, scrambled, sunny side up, boiled, steamed or rolled, they are different forms but of same origin of an egg. Based on the numerical number 8, they have different forms but essentially have the same value being an 8.

Animation

Text

  • Relaxed with a focused presence. How is your day?

Text

  • Explore the variation and filter through. This is the one.

AREAS OF DESIGN

NARRATIVE 
BRANDING
IDENTITY                                  CONTENT 
LAYOUT                  Photography           WEBSITE

DESIGN EXPERIENCE

M&L Design and Advertising

Freelance Graphic Designer

2021 - Present

Branding / Re-branding / Guidelines / Marketing / Layout / Visual Direction / Website / SEO

Aqua Media

2022 - 2023

Ideation / Layout / Type / Digital Assets / Illustration

Logo Designer

Tamassy Creative

August 2020 - January 2021

E-commerce / Photography / Layout / Type / Digital Content / Website

Digital Media Web Design Internship